Frequently asked questions

GEO is the work of making your site and your brand easy for AI assistants to find, understand, cite and describe accurately. It sits next to SEO: the same technical basics, applied to generated answers instead of ranked links.

Yes. Paste your public URL and you get a 0 to 100 AI-readiness score across seven technical checks with prioritised recommendations. No account, no install.

ChatGPT, Claude, Gemini and Perplexity. Each run records whether your brand is mentioned, where in the answer, the sentiment, and which competitors appear alongside you.

Yes. Add the competitors you care about and every run shows who was mentioned for the same questions, across assistants and over time.

Audit results have a public page. Tracking has a scorecard link you can copy, rotate or revoke. Nobody needs an account to view either.

From each assistant's own web search: ChatGPT, Claude, Gemini and Perplexity all search the web when they answer. We keep the pages each answer cites, the searches it ran where the assistant reports them, and whether your domain was among them.

Not for the audit or tracking. The audit reads your public pages, and tracking asks the assistants directly. Counting AI bot visits on a paid plan is the one exception: connect Cloudflare, or add one small file to your site.

A free seven-check site audit, then tracking on ChatGPT, Claude, Gemini and Perplexity: your questions grouped by topic, the competitors named in the same answers, the sources each answer cites, a brand agent that answers from your data, and on paid plans, which AI bots read your site.

Yes. Starting is free: your first report and a few site audits a month need no card. Every paid plan is risk-free too, with a free trial or a full refund from Settings. The pricing page has the details.

Brand monitoring checks how often your brand is mentioned by AI chatbots like ChatGPT, Claude, Gemini, and Perplexity. It tracks mentions, positioning, sentiment, and visibility over time.

Yes, in Settings → Billing. Upgrades and added brands apply right away, and you pay the difference for the rest of your billing period. Downgrades take effect at the end of the period, and you keep your plan until then.

Cards and Apple Pay, on a secure checkout page. Update your card or find your invoices in Settings → Billing.

Answer Engine Optimization (AEO) is the practice of structuring content so answer engines — AI assistants and featured-answer surfaces — can extract a direct, accurate answer to a user's question. AEO overlaps heavily with GEO: clear headings, question-and-answer formatting, FAQ schema, and concise, factual statements all make your content easier for an engine to quote verbatim.

llms.txt is a plain-text file placed at the root of your domain (like robots.txt) that gives AI models a concise, curated map of your most important pages and what they contain. It helps large language models find and prioritize your best content. Our free llms.txt generator creates one for any site in seconds.

To be visible in AI answers, allow the major AI crawlers: GPTBot and OAI-SearchBot (OpenAI), ClaudeBot and anthropic-ai (Anthropic), PerplexityBot (Perplexity), Google-Extended (Gemini/Google AI), and CCBot (Common Crawl, which trains many models). Blocking these removes your site from the data those engines rely on.

An AI-readiness audit completes in under 60 seconds. We scrape your page, analyze seven readiness categories, and return a 0-100 score with prioritized, actionable recommendations — no signup required.

No. The fundamentals of GEO — semantic HTML, complete metadata, structured data, fast and accessible pages — are the same signals that strengthen traditional SEO. Optimizing for AI engines improves both surfaces at once.