AI visibility tools compared
These ten tools track whether ChatGPT, Claude, Gemini, Perplexity and Google's AI answers recommend your brand. They differ most on three things: which assistants the cheapest plan covers, how often prompts run, and whether the tool only reports or also fixes your site. We make one of them, Knownwise, and its weak spots are in the table too.
Prices and features checked on October 16, 2026 on each vendor's own pages.
The tools side by side
| Tool | Cheapest paid plan | Assistants on that plan | Claude | How often | Fixes |
|---|---|---|---|---|---|
| Knownwise | Starter, $49 a month | Yes: ChatGPT, Claude, Gemini and Perplexity | Yes: Included | Partly: Weekly on Starter | Yes: Site audit with the exact fix; from Pro, fixes arrive as pull requests on your GitHub repository and you merge them |
| Peec AI | Starter, $95 a month | Partly: Pick 3 of ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver | No: Enterprise only (so is Perplexity) | Yes: Daily | Partly: Ranked actions and an in-app content editor; no changes to your site's code |
| Otterly.AI | Lite, $29 a month (15 prompts) | Partly: ChatGPT, AI Overviews, Perplexity and Copilot | Partly: Add-on: $29 a month on Lite | Yes: Daily | Partly: Recommendations and a GEO audit; no changes to your site |
| Rank Prompt | Starter, $49 a month (150 credits) | Yes: ChatGPT, Claude, Gemini, Grok, Perplexity and AI Mode | Yes: Included | Partly: Weekly or monthly, paid in credits | Yes: Articles, publishing to five CMSs, and GitHub pull requests on every plan |
| Searchable | Pro, $125 a month (100 prompts per assistant) | Partly: ChatGPT, AI Overviews and Perplexity | Partly: Paid add-on | Yes: Daily | Partly: Site audit, articles and publishing to WordPress, Webflow or Shopify |
| Semrush AI Visibility Toolkit | Toolkit $99 a month per domain, billed annually (25 prompts); SEO and AI suites from $199 | Partly: ChatGPT Search, Google AI Mode and Gemini for tracked prompts | No: Not listed | Yes: Daily | Partly: Prioritised site audit checklist; no changes to your site |
| Ahrefs Brand Radar | Brand Radar from $199 a month; 5 custom prompts in Ahrefs Lite ($129) | Yes: AI Overviews, AI Mode, ChatGPT, Perplexity, Copilot and Gemini | Partly: Custom prompts only, at 8 checks per update | Yes: Daily, weekly or monthly | Partly: Site audit; Patches rewrite titles and meta descriptions ($200 per project add-on) |
| Profound | No public brand plan: a free 7-day trial, then Enterprise. Agencies: $399 per client workspace | Partly: Trial: ChatGPT, Gemini and AI Overviews. Enterprise: up to nine | No: Enterprise only | Yes: Daily | Partly: AI Marketer drafts and stages pages in your CMS for approval |
| Scrunch AI | Core, $250 a month (125 prompts, 5 seats) | Partly: ChatGPT, Perplexity, AI Overviews and Copilot | No: Enterprise only | Partly: Daily for a prompt's first 14 days, then every 72 hours | Partly: Site audits; Agent Pages serve AI agents an optimised copy of your pages (Enterprise) |
| AthenaHQ | Starter, $295 a month (3,600 credits); a free tier with $25 of credit | Yes: Eleven, including ChatGPT, Claude, Gemini and Perplexity | Yes: Included | Set per prompt | Partly: Content optimisation agent and on-page actions |
Who each tool suits
Knownwise
Starter, $49 a month
Marketers who answer for one brand or a few and want all four major assistants from $49, answers they can check, and fixes sent as pull requests. Runs weekly, not daily.
Peec AI
Starter, $95 a month
Marketing teams that want daily runs, unlimited users and deep reporting on position, sentiment and brand perception, and can pick three assistants.
Compare with KnownwiseOtterly.AI
Lite, $29 a month (15 prompts)
Solo marketers on the smallest budget who want daily runs on ChatGPT, AI Overviews, Perplexity and Copilot and can live with 15 prompts.
Compare with KnownwiseRank Prompt
Starter, $49 a month (150 credits)
Agencies and multi-brand teams on a budget: 10 brands and six assistants at $49, GitHub pull requests on every plan, billed in credits.
Searchable
Pro, $125 a month (100 prompts per assistant)
Teams that want content writing and CMS publishing next to daily monitoring, with room for 100 prompts per assistant.
Semrush AI Visibility Toolkit
Toolkit $99 a month per domain, billed annually (25 prompts); SEO and AI suites from $199
Teams already paying for Semrush who want AI visibility next to keyword research, backlinks and site audits in one login.
Compare with KnownwiseAhrefs Brand Radar
Brand Radar from $199 a month; 5 custom prompts in Ahrefs Lite ($129)
SEO teams that want to benchmark any brand from a large prompt index with no setup, alongside the Ahrefs suite.
Compare with KnownwiseProfound
No public brand plan: a free 7-day trial, then Enterprise. Agencies: $399 per client workspace
Enterprise marketing teams that want an AI marketing agent, up to nine engines and SSO, and are fine with a sales-led contract.
Scrunch AI
Core, $250 a month (125 prompts, 5 seats)
Enterprise teams that want AI agents served a separate, optimised version of their site and can buy Enterprise for the wider engine list.
Compare with KnownwiseAthenaHQ
Starter, $295 a month (3,600 credits); a free tier with $25 of credit
Enterprise marketing teams that want eleven engines on credits and content agents that publish to their CMS.
How we checked
We read each vendor's own pricing page, documentation and changelog on October 16, 2026, and opened the pages that only load in a browser. We did not use prices from roundups or review sites.
Each row describes the cheapest paid plan unless it says otherwise. A tick means the plan includes it; "Partly" means it is limited, costs extra or sits on a higher plan.
We re-check every row each month and whenever a vendor changes its pricing.
Questions people ask
What is an AI visibility tool?
Software that asks AI assistants the questions your buyers ask, records whether your brand is named, cited or recommended, and tracks that over time against competitors. Some also suggest or make changes to your site.
Which AI visibility tools track Claude on the cheapest plan?
Knownwise, Rank Prompt and AthenaHQ include Claude on their entry paid plans. Otterly.AI and Searchable sell it as an add-on; Peec AI, Scrunch and Profound keep it on Enterprise; Ahrefs charges eight checks per Claude update.
What is the cheapest AI visibility tool?
Otterly.AI Lite at $29 a month for 15 prompts. Knownwise starts at $49, Rank Prompt at $49 and Peec AI at $95. Semrush and Ahrefs have free checkers with no signup, and Knownwise has a free instant check.
Do I need daily tracking?
Not always. Answers change between runs, so one day's result is a sample. Weekly runs with a stability measure tell you whether a change is real; daily runs give more samples at a higher price.
Sources
Every competitor fact on this page comes from these pages, read on October 16, 2026. Prices change; if one is out of date, tell us and we will fix it.
Peec AI
Semrush AI Visibility Toolkit
Ahrefs Brand Radar
AthenaHQ
See which assistants name you today
The instant check asks ChatGPT and Perplexity three questions your buyers ask. No account, no card.