Profound alternatives
Profound's pricing page now offers brands a free 7-day trial and custom Enterprise plans; the $99 and $399 self-serve plans are gone. If you need a public price, a monthly plan, or Claude and Perplexity without a sales call, the tools below publish all three or close to it. Profound is still a strong pick for enterprise teams that want its AI marketing agent and up to nine engines.
Prices and features checked on October 16, 2026 on each vendor's own pages.
Should you switch?
When Profound is still the right call
- You want an AI marketing agent that drafts content and stages it in your CMS.
- You need up to nine engines, ChatGPT Shopping and agent traffic analytics.
- You need SSO, SAML and SOC 2 for procurement.
Why teams look for a Profound alternative
- Brand tracking is sold through a demo and a custom contract.
- The trial runs 50 prompts for 7 days on ChatGPT, Gemini and AI Overviews.
- Claude and Perplexity tracking is on Enterprise.
- Agencies pay $399 a month per client workspace.
The alternatives side by side
| Tool | Cheapest paid plan | Assistants on that plan | Claude | How often | Fixes |
|---|---|---|---|---|---|
| Profound | No public brand plan: a free 7-day trial, then Enterprise. Agencies: $399 per client workspace | Partly: Trial: ChatGPT, Gemini and AI Overviews. Enterprise: up to nine | No: Enterprise only | Yes: Daily | Partly: AI Marketer drafts and stages pages in your CMS for approval |
| Knownwise | Starter, $49 a month | Yes: ChatGPT, Claude, Gemini and Perplexity | Yes: Included | Partly: Weekly on Starter | Yes: Site audit with the exact fix; from Pro, fixes arrive as pull requests on your GitHub repository and you merge them |
| Peec AI | Starter, $95 a month | Partly: Pick 3 of ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver | No: Enterprise only (so is Perplexity) | Yes: Daily | Partly: Ranked actions and an in-app content editor; no changes to your site's code |
| Otterly.AI | Lite, $29 a month (15 prompts) | Partly: ChatGPT, AI Overviews, Perplexity and Copilot | Partly: Add-on: $29 a month on Lite | Yes: Daily | Partly: Recommendations and a GEO audit; no changes to your site |
| Rank Prompt | Starter, $49 a month (150 credits) | Yes: ChatGPT, Claude, Gemini, Grok, Perplexity and AI Mode | Yes: Included | Partly: Weekly or monthly, paid in credits | Yes: Articles, publishing to five CMSs, and GitHub pull requests on every plan |
| Searchable | Pro, $125 a month (100 prompts per assistant) | Partly: ChatGPT, AI Overviews and Perplexity | Partly: Paid add-on | Yes: Daily | Partly: Site audit, articles and publishing to WordPress, Webflow or Shopify |
| Semrush AI Visibility Toolkit | Toolkit $99 a month per domain, billed annually (25 prompts); SEO and AI suites from $199 | Partly: ChatGPT Search, Google AI Mode and Gemini for tracked prompts | No: Not listed | Yes: Daily | Partly: Prioritised site audit checklist; no changes to your site |
| Ahrefs Brand Radar | Brand Radar from $199 a month; 5 custom prompts in Ahrefs Lite ($129) | Yes: AI Overviews, AI Mode, ChatGPT, Perplexity, Copilot and Gemini | Partly: Custom prompts only, at 8 checks per update | Yes: Daily, weekly or monthly | Partly: Site audit; Patches rewrite titles and meta descriptions ($200 per project add-on) |
| Scrunch AI | Core, $250 a month (125 prompts, 5 seats) | Partly: ChatGPT, Perplexity, AI Overviews and Copilot | No: Enterprise only | Partly: Daily for a prompt's first 14 days, then every 72 hours | Partly: Site audits; Agent Pages serve AI agents an optimised copy of your pages (Enterprise) |
| AthenaHQ | Starter, $295 a month (3,600 credits); a free tier with $25 of credit | Yes: Eleven, including ChatGPT, Claude, Gemini and Perplexity | Yes: Included | Set per prompt | Partly: Content optimisation agent and on-page actions |
Each alternative in one line
Knownwise
Starter, $49 a month
Marketers who answer for one brand or a few and want all four major assistants from $49, answers they can check, and fixes sent as pull requests. Runs weekly, not daily.
Peec AI
Starter, $95 a month
Marketing teams that want daily runs, unlimited users and deep reporting on position, sentiment and brand perception, and can pick three assistants.
Full comparison with KnownwiseOtterly.AI
Lite, $29 a month (15 prompts)
Solo marketers on the smallest budget who want daily runs on ChatGPT, AI Overviews, Perplexity and Copilot and can live with 15 prompts.
Full comparison with KnownwiseRank Prompt
Starter, $49 a month (150 credits)
Agencies and multi-brand teams on a budget: 10 brands and six assistants at $49, GitHub pull requests on every plan, billed in credits.
Searchable
Pro, $125 a month (100 prompts per assistant)
Teams that want content writing and CMS publishing next to daily monitoring, with room for 100 prompts per assistant.
Semrush AI Visibility Toolkit
Toolkit $99 a month per domain, billed annually (25 prompts); SEO and AI suites from $199
Teams already paying for Semrush who want AI visibility next to keyword research, backlinks and site audits in one login.
Full comparison with KnownwiseAhrefs Brand Radar
Brand Radar from $199 a month; 5 custom prompts in Ahrefs Lite ($129)
SEO teams that want to benchmark any brand from a large prompt index with no setup, alongside the Ahrefs suite.
Full comparison with KnownwiseScrunch AI
Core, $250 a month (125 prompts, 5 seats)
Enterprise teams that want AI agents served a separate, optimised version of their site and can buy Enterprise for the wider engine list.
Full comparison with KnownwiseAthenaHQ
Starter, $295 a month (3,600 credits); a free tier with $25 of credit
Enterprise marketing teams that want eleven engines on credits and content agents that publish to their CMS.
Questions people ask
What is the best Profound alternative?
It depends on the gap. For all four major assistants on a small budget with fixes made, Knownwise. For daily depth across a team, Peec AI. For the lowest price, Otterly.AI. For many brands on credits, Rank Prompt. For SEO-suite users, Semrush or Ahrefs.
Is there a cheaper alternative to Profound?
Yes. Otterly.AI starts at $29 a month, Knownwise at $49, Rank Prompt at $49, Peec AI at $95 and Searchable at $125, all with public prices.
Does Profound have a free plan?
No free plan. Profound offers a free 7-day trial: 50 recommended prompts run daily on ChatGPT, Gemini and Google AI Overviews.
How much does Profound cost?
Brand plans are custom Enterprise pricing. Agencies can buy Agency Growth at $399 a month per client workspace.
Sources
Every competitor fact on this page comes from these pages, read on October 16, 2026. Prices change; if one is out of date, tell us and we will fix it.
Peec AI
Semrush AI Visibility Toolkit
Ahrefs Brand Radar
AthenaHQ
More comparisons
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