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Competitors you track

Add rivals by name and website, stay within your plan cap, and see them on the Competitors tab.

Last checked against the product on October 10, 2026

These docs are in English.

Tracked competitors are the rivals you compare against on the Competitors tab and in share-of-voice numbers. See Competitors on the dashboard for the table and trends.

Add a competitor

  1. On the Competitors tab, choose Add Competitor (or open the add-competitor form from the brand menu).
  2. Enter Competitor Name (required).
  3. Enter Website URL (for example betainc.com). Knownwise stores the site's apex domain for citation matching and checks the name against the site.
  4. Choose Add Competitor. If the site title does not match the name you typed, choose Use the site name or Keep yours first.

While you are still in onboarding, you can Remove a competitor from your draft list before you finish setup (Set up a brand).

Limits and duplicates

Each plan caps how many competitors one brand may track (for example 10 on Pro). At the cap, the form shows the plan limit notice and points you to Compare plans.

Two competitors on the same brand cannot share a name (This competitor is already tracked for this brand) or the same website domain. A name or website that matches an AI assistant cannot be tracked, because answers that mention the assistant would be counted as that competitor. You cannot add your own brand as a competitor.