Skip to main content

Set up a brand

The onboarding wizard from your website URL through competitors, prompts, and your first report.

Last checked against the product on October 10, 2026

These docs are in English.

Use the onboarding wizard to turn your website into a tracked brand. Your progress is saved as you go, so you can close the tab and pick up where you left off.

What you do in the wizard

The progress bar labels six steps — Website, Name, Positioning, Reach, Competitors, and Prompts — then you finish on Running your first report. Three stage names group them: Brand (website through reach), Buyer questions (competitors and prompts), and Report (the first run).

  1. Enter your Website URL. Knownwise scans the site to detect the brand and prepare your first AI visibility report.
  2. Confirm Brand name and, if needed, up to five aliases buyers might use.
  3. Write Positioning in one sentence: what you sell and to whom. The field stops you at 140 characters.
  4. Choose Brand reach, optional Primary location, and Language so prompts and reports match how you sell.
  5. Add competitors — at least the required count for your plan, up to your plan cap — using suggestions or Add a competitor manually.
  6. Review your prompts: accept or edit generated questions, then choose Looks good.
  7. On Running your first report, Knownwise runs your first visibility report across ChatGPT, Claude, Gemini and Perplexity (Free uses ChatGPT and Perplexity). When it finishes, select Go to your report to open your brand overview.

Suggested competitors and questions

On the competitors step, Knownwise can Refresh suggestions from your site and positioning. If a domain shares its name with an AI assistant, Knownwise refuses it so assistant mentions cannot be confused with that rival. On the prompts step, you may see Building your prompts… while it drafts questions from the same inputs. Prompts must not name your brand, its aliases, its domain, or a competitor. Accepted prompts fill your active question slots up to 10 on Free; extra accepted or unchecked proposals are stored as suggestions for later.

When onboarding finishes

Finishing the report step saves your competitors and questions, marks the brand active, and starts the first report run. If the free report was already used on this workspace, the done screen explains that everything else is saved and points you to See plans.